Meta Ads · Creative Strategy · B2B

More booked calls.
Fewer content agencies.

We install a Meta Ads + video creative system for startups, tech companies, and service businesses that turns attention into qualified sales conversations — not just impressions.

See If You Qualify 30-min call. Clear plan. No pitch decks.
30 days
From kickoff to live campaigns
1 CTA
System focused on booked calls only
Meta only
Deep focus beats scattered spend
0 fluff
Built on performance, not aesthetics
Launch in 14 days or the sprint is on us

Brands that trusted our creative direction.

01 — The Real Problem
Your brand is strong.
Your pipeline isn't.
01You're posting consistently but qualified leads are inconsistent.
02Your campaigns have decent metrics — but not enough sales conversations.
03Agencies deliver content. Nobody installs a system that compounds.
04You're spending on production but there's no performance loop pulling it forward.
05You know you need to fix the message — but it keeps getting deprioritized.
You don't have a content problem. You have a conversion system problem. Most agencies give you the output. Nobody gives you the machine.
“Peel doesn't just produce videos — they think in systems. The clarity and execution they brought made a real difference.”Charles Deknudt · Eltex
02 — The Peel Method™
Not a service. A system.
01
Step 01

Foundation

Map your brand, buyer psychology, offer angles, and positioning. No assumptions.

02
Step 02

Strategy

Design your content funnel and campaign architecture before touching a camera.

03
Step 03

Production

Studio or on-site. Full crew. Storytelling built for retention and conversion.

04
Step 04

Activation

Launch 2 campaign types: authority content + direct conversion. Both for booked calls.

05
Step 05

Optimization

Weekly creative iteration based on actual data. The system gets better every 7 days.

01 · The ad stops the scroll
“How we book 30 calls/mo…”
Send message
02 · AI qualifies in 60s
Hey! Saw your ad — how does it work?
Quick one: are you selling B2B and running ads already?
Yes, both 👍
Perfect. Grab a slot 👇
03 · Booked on your calendar
March · Strategy calls
09:00Open
11:30Open
14:00Booked ✓
16:30Open
03 — The Front Door Offer
Start in 30 days. Launch in 14.
The 30-Day Performance Starter

Your Booked Calls Engine

Everything you need to generate qualified sales conversations through Meta Ads — built, launched, and optimized in 30 days.

  • Offer & Messaging Sprint — we clarify exactly what to say and to whom.
  • 3 conversion-led videos, scripted and produced for attention + intent.
  • 2 Meta campaigns: Authority content + Conversion to call.
  • Funnel optimization on your existing landing page.
  • Tracking setup: pixel, events, baseline KPIs.
  • Weekly creative iterations based on performance data.

Guarantee: We launch within 14 days of kickoff — or you don't pay the sprint fee. Most agencies promise effort. We promise delivery.

Lead Generation Model

Built on 2026 Meta benchmarks for B2B in Western Europe. Conservative on purpose — real campaigns often beat this.

Live Estimate
Monthly media budget1.500
Cost per 1,000 views (CPM)10
150K
People reached / month
23K
Engaged video views
120
Qualified leads
30
Booked calls

Model: impressions = budget ÷ CPM × 1,000 · ~15% engaged-view · ~1% click-through · ~8% lead opt-in · ~25% book a call. Media budget is paid to Meta, separate from the Peel fee. We optimize the system weekly to push every number up.

Not for you if

  • You don't have an offer ready to sell yet.
  • You're an e-commerce or product brand.
  • You want "pretty content" with no performance goal.
  • You're not willing to invest in paid traffic budget.

Built for

  • B2B startups with a real offer.
  • Tech companies that need qualified pipeline.
  • Service businesses ready to scale conversations.
04 — 20-Second Fit Check
Are you a fit? Find out now.

We only take on businesses we can actually move the needle for. Answer 5 quick questions and we'll tell you straight — no pitch, no email wall.

Question 1 / 5
What best describes your business?
Takes 20 seconds
05 — Why Peel
We don't deliver content. We install growth.
What you get
Peel Creative
Other Agencies
Starting point
Strategy before production. Always.
Templates, then production.
Creative direction
Custom angles built for your buyer.
One-size-fits-all packages.
Production
In-house studio + full crew. No outsourcing.
Freelancers, inconsistent quality.
Funnel
Content + funnel + ads in one loop.
Creatives only. Funnel is your problem.
After launch
Weekly iteration. Improves every 7 days.
Upload and disappear.
Success metric
Booked calls & CPL.
Views, followers, "engagement."
06 — Results
Work that drives growth.

The brands below didn't hire us for content. They hired us because they needed a system that converts. Here's what happened.

Peel took over our content and growth strategy and everything changed — clarity, direction, and real momentum.

Marc Förster · Karisma

Working with Peel felt effortless. They understood the brand instantly and translated it into content that actually converts.

Barbara Carneiro · Spice Ink

They don't just produce videos — they think in systems. The clarity and execution they brought to Eltex made a real difference.

Charles Deknudt · Eltex

They elevated our visual identity and gave our content direction. The impact was immediate and measurable.

Amanda Kai · Norrsken
Work in motionConversion-led video, not just pretty content.
07 — Purpose
We exist to multiply positive ideas — and make sure the world actually hears them.

Most purpose-driven companies have something worth saying. The problem is the market can't see it — because the message gets buried under generic campaigns and disconnected content.

We built Peel because we believe the best ideas should win. That means building growth systems that carry your soul into the market without losing it — and without wasting your time on content that doesn't convert.

Our obsession isn't production. It's the machine behind it.

08 — FAQ
Questions, answered.

Most clients see early signal — ad data, click-through rates, first leads — within the first 7–14 days after launch. The 30-day window is for launch, testing, and the first optimization cycle.

We don't build from scratch, but we optimize what you already have. We'll identify what's killing conversion and fix it as part of the sprint — without you needing a new site.

One 60-minute strategy session to align on offer and messaging, access to your ad account, and weekly 15-minute feedback on lead quality. That's it. We handle everything else.

If your campaigns aren't live within 14 business days of kickoff, you don't pay the sprint fee. No fine print. We've built this system specifically to hit this timeline consistently.

No. Our system is purpose-built for B2B service, tech, and startup companies that sell through conversations. E-commerce requires a very different performance architecture — and we're not the right fit for it.

You'll have a live system with real data. At that point, we'll offer a monthly retainer to continue iterating and scaling — but only if the results justify it. No long-term lock-ins from the start.

Stop guessing.
Start booking calls.

Book a free 30-minute strategy call. You'll leave with a clear lead plan, 3–5 creative angles, and the fastest path to launch — whether we work together or not.

Launch in 14 days or you don't pay. · Meta only. · Booked calls, not metrics.